The main concept of the label is to use lines corresponding to the cardinal directions relating to variety ranges. The customer has determined locations of varieties in different areas of the vineyard using a Googles Maps image. On the label, the cardinal direction of the variety used for the production of the wine is highlighted with foil. The rest of the lines remain embossed without the use of foil.
CREDIT
- Agency/Creative: LaFedja
- Article Title: Label for Line of Wine Gunko Winery
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Multiple Regions
- Project Deliverables: Brand Strategy, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
