“The idea based on 3 ancient cultures (Maya, Egypt and Japan). There’s only thing important linked those 3 cultures is “Sun”. I replaced the Pepsi’s logo in front The Sun, It creates 3 difference moments (Japan-morning, Maya-noon, Egypt-afternoon)”
CREDIT
- Agency/Creative: Nguyen Hai Duong
- Article Title: Nguyen Hai Duong – Pepsi can concept
- Project Type: Packaging
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
