Crush Creative – Hop & Hemp Brand Identity
We have developed the brand identity for the world’s first CBD infused, low alcohol craft beer. These revolutionary beers come from independent brewery Hop & Hemp Brew Co.Designed to sit in the world of commercial craft beer, alongside brands such as Camden Town Brewery and BrewDog, we set out to create an identity that would appeal to both established beer enthusiasts and those looking to find a healthier alternative without sacrificing taste.Derived from the hemp plant, the CBD used in Hop & Hemp’s beer contains 0% of psychoactive constituent THC, and offers a natural way to unwind any time whilst staying hangover free. Hops and hemp are old friends. In fact, they’re family, and our design concept reflects these two elements coming together harmoniously.
CREDIT
- Agency/Creative: Crush Creative
- Article Title: Brand Identity for the Worlds First Cbd Infused, Low Alcohol Craft Beer
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Global
- Format: Bottle
- Substrate: Glass
