Estúdio Lampejo – Infinito Café Coffee Packaging

 To offer a solution that meets the infinite possibilities of coffee consumption, Infinito Café comes up as an option not only for new flavors and aromas but also to expand limits in search of all the variables that can be combined with the beverage. Those uncountable possibilities inspired the development of a packaging identity in which each label speaks for itself. Six patterns were developed according to the properties and origin of each grain of coffee, strengthening the plural character of the brand and giving life to an unmistakable line of products.The visual concept printing process follows the principle of the brand itself: printed in high quality throughout the packaging, without borders or limits. Limitless use of colors, shapes, and contours is responsible for the great aesthetic appeal of packaging, in order to make the product a strong competitor among other in the rack. The prints were produced as diverse as the coffee line itself, spanning various techniques and creative processes.Classic and Intense packaging are the results of deep research and bring, through traditional and digital illustration, representations of the rich flora from Cerrado Mineiro, which is a certified region as a highlight in the production of special coffees and place of origin of its high-quality beans. The Office packaging besides containing a coffee developed for the day-to-day work, was developed through manual collage from the prints of an office photocopier.