Spank – Negev Lemongrass
Negev – one of the famous beer brands in Israel came out with a new special edition – Lemon Grass. Our job was to label this new unique product and to design the cans, bottles and packages. The only brief was the description of the taste: Fresh, Lemony, and Light.’Negev’ beer brand is names after the biggest desert in Israel – The Negev Desert.In our design, we chose to present a lemongrass-oasis in the middle of the Negev, to emphasize the freshness of this unique special edition in the hot Israeli summer.
CREDIT
- Agency/Creative: Spank
- Article Title: The Israeli Beer Brand Negev Comes Out With a New Amazing Taste Lemongrass
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Israel
- Market Region: Asia
- Format: Bag, Bottle, Can
- Substrate: Glass, Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
