Lita BH – Pedrito Coco
Pedrito Coco is a low-cost alcoholic beverage produced in the coast of Ecuador.This liquor has great popularity within the country and much of this may be due to its iconic character, which has given the brand a personality of its own.The aim of the project was to redesign the image of Pedrito coco, adding the character to a scene that strengthens its tropical and fun character.
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
