For Maison Marou Mooncakes this year, our intention was beyond creating a beautiful and practical box. We wanted to create a box that someone would keep. A box that would have a second life.
The design details were influenced by local craft and traditional motifs, wrapped in the vibrant, festive colors of the lanterns that fill the streets of Vietnam during the Mid-Autumn season.
CREDIT
- Agency/Creative: Rice Creative
- Article Title: Maison Marou Mooncakes
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Vietnam
- Market Region: Global
- Project Deliverables: Brand Identity, Branding, Graphic Design, Packaging Design, Photography, Product Architecture
- Format: Box
- Substrate: Fabric, Pulp Board, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
