While working in law, the founder of Transforma witnessed rampant discrimination against trans-individuals, based on nothing more than their physical appearance and gender identity or expression. In turn, they faced obstacles to stable housing, health, and employment. So he sought out a new means of generating meaningful financial income for this population, while also connecting their stories to global consumers. Thus, Transforma was born. Transforma is an online e-commerce platform that connects creative trans-entrepreneurs with thoughtful consumers interested in high-quality, handmade goods.
The name “Transforma” comes from both a focus on trans-individuals (transgender, non-binary, gender fluid, and genderqueer) and a focus on transforming lives. We created a mark that conveys transformation while bringing in a slight nod to the transgender logo itself. We then used this same mark to create a “pattern of change” that further enforces the brand identity and extends across other touchpoints, both print and digital. We utilized eco-friendly inks and materials across all collateral, since Transforma is a business dedicated not just to social good, but environmental sustainability. The result is a bold, progressive mark for a mission-driven brand.
CREDIT
- Agency/Creative: Riser
- Article Title: Riser Creates Identity Design for Transforma
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Architecture, Brand Identity, Brand Strategy, Branding, Identity System
- Industry: Telecoms
- Keywords: Branding, Graphic Design, Graphic Designer, Branding Design, Design Studio, Brand Design, Creative Agency, Identity Design, Visual Identity, Corporate Identity, Logo, Brand Identity, Logo Mark, Brand Mark
