d’front – MIX by Fruut

From its beginning, Fruut has been a brand of healthy snacks that wants to surprise its consumers. This year, with its national growth and facing internationalization, the brand wanted to make its position and differentiation with the launch of pocket snacks – MIX.The mix of dried apple and dried fruits is the brand’s new bet to make our daily snacks more practical and healthy.CONCEPT2019 – For the second year d’front has been responsible for the design and creativity of the Fruut brand and for this challenge we have created the “flavor explosion” concept as the basis for characterizing the new mixes. The soft acidity of dried apple cubes with dried fruits is represented throughout each package. An Apple & Peanut blast and an Apple, Almond & Coconut blast.The choice of a pastel palette characterizes the taste and texture of the ingredients. Terracotta brown represents peanuts and blue is associated with a more tropical context, with coconut as an ingredient.The icons on the front of the packaging are arguments that defend the brand and allow quick sale to those looking for this kind of products.This package, although small, was designed for Portugal but also for international markets such as Brazil, England, Spain, France, Germany, Netherlands and Dubai.The end result is versatile as it covers the vast majority of Fruut consumers and can be embedded in the ever fresh and creative brand communication.