(Spanish) “El desafío consistió en diseñar una marca paraguas y la gama de packaging para el clúster de productos premium Catalonia Gourmet.
Los dos objetivos principales eran: 1. Diseñar un branding que se identifique claramente con Cataluña, su tradición y su esencia (marca país). 2. Diseñar una línea de packaging que evoque elegancia, calidad y tradición.”
(English) “The task was to create a graphic code that clearly identifies with the country and also an elegant and clean design for the packaging line. The brand’s target are people from all over the world that likes good and premium food and want to go back home with a high quality product from Catalonia as a gift or souvenir.”
CREDIT
- Agency/Creative: Loreley Videla, Mireia Ordeix and ElisavaPack
- Article Title: Loreley Videla, Mireia Ordeix and ElisavaPack – CATA CATALONIA (Student Project)
- Project Type: Packaging
- Format: Bottle, Box, Jar
- Substrate: Glass, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
