Capistrano Children’s Dentistry are a pediatric dental practice based in San Juan Capistrano, California. After opening at a new location, they were looking to design a visual identity that reflected the underwater and sea life theme of their new practice.
The aim was to create a comfortable and relaxed experience for the kids, while also building trust with the parents. The logo design consists of three elements; an anchor, a smile and a sparkle. These components hint at the underwater theme while still referring back to the main offering of the business; dentistry for children.
To expand the visual identity across further platforms, we combined the logo symbol with a bright colour palette, a range of underwater icons, simple and clear messaging, and happy photography. The result is a friendly brand that feels both approachable and professional.
CREDIT
- Agency/Creative: Liam Foster Design
- Article Title: New Identity Design for an Underwater-Themed Pediatric Dental Practice
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: North America
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Design, Brand Experience, Brand Identity, Brand Redesign, Branding, Graphic Design, Identity System, Illustration, Rebranding, Research, Tone of Voice
- Industry: Health Care
- Keywords: Dental brand, Dental logo, Dentistry, Healthcare, Children's dentistry, Pediatric dentistry, Dentist logo, California, Visual identity, logo design, branding, brand identity, dentist logo, dentist branding, visual identity, capistrano, california
