One of the biggest problems with MEC’s glove category was packaging damage from shopper’s interaction. Customers often find themselves in an awkward handcuffed situation when trying on the product. The new design improves this shopping experience, allowing shoppers to try on the product with ease. The simple structure update solves an age old problem in the gloves category; furthermore, the design reduces cost, making this update a big win for MEC.
CREDIT
- Agency/Creative: Andrew Zo
- Article Title: MEC Gloves Packaging
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Canada
- Market Region: North America
- Project Deliverables: Packaging Design, Research, Structural Design
- Format: Tag
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
