Client: Rogob Foodmart — ‘next door’ grocery stores specialized in meat with the deli department and a café.
Location: Moldova
Task: Brand identity revision, interior and exterior design of the shops.
The major changes both in the brand positioning and the logo were about the FOODMART line. Initially, the business started as a small family venture selling meat and sausages, which over 20 years has transformed into a biggest meat manufacturer company in the country and a grocery shop chain. The dynamic scarlet red symbolizes the connection with the brand’s history and traditions.
The next stage was creating the interior design for 6 retail shops. We focused on natural materials and thus managed to transfer the right mood. Wood, lots of green in the interior. Black makes a perfect contrast background for the meat products and merchandise. The brand style patterns added conceptual finishing to the overall look. A range of eye-catching details, like horn handles, the cart-wheel counter brings the vibe to both the interior and customer experience when interacting with the brand.
CREDIT
- Agency/Creative: Brandon Archibald
- Article Title: Rogob Foodmart
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Ukraine
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Guidelines, Brand Identity, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Research, Retail Brand Design, Tone of Voice
- Industry: Food/Beverage, Retail
- Keywords: Branding, Identity, Interior Design, Architecture, Packaging Design
