Danone X Meiyijia launched a limited edition bottled water for targeting young people, aiming to convey the message ‘youths drink more fine water and living fun’, which has reinforced the emotional resonance between the brand products and consumers. Box designed a series of packaging by applying three theme: City, Forest and Ocean, to show the interesting life of youths. Through special technique and multi-perspectives to emphasize the young lifestyle and making each bottle “unique” with a strong contrast of color for improving the brand awareness.
CREDIT
- Agency/Creative: Box Brand Design
- Article Title: Danone Health Water X MEIYIJIA Limited Edition
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Hong Kong
- Market Region: Asia
- Project Deliverables: Packaging Design, Research
- Format: Bottle
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
