Softlove is a diaper and wipes brand focus on baby care, aiming to target new generation of young mother, the product image has been upgraded and to be more attractive. Box applied vary lovely animals to the new packaging of diapers and smart pants, and it feels softer and more comfortable by using crayon brush strokes. The whole packaging looks like a plush toy, which accompanies babies as a friend during their growth.
CREDIT
- Agency/Creative: Box Brand Design
- Article Title: Packaging Design for Softlove Superthin Diaper and Wipes Brand
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Hong Kong
- Market Region: Asia
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Brand World, Branding, Illustration, Packaging Design, Research, Tone of Voice
- Format: Bag
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
