“Packaging that aims to revive India’s traditional ethnicity and at the same time promotes sustainable livelihood for the people.

“Target Markets:

Based on Age Group
1.       10 – 20 years age bracket : Do-It-Yourself (D.I.Y.) Kits
2.       21 – 50 years age bracket : Professional Kits (250gm / 500gm options available)

Based on Income Group
1.       Lower Middle Class
2.       Upper Middle Class
3.       High Class

The targeted users are those who are interested in pursuing social activities and hobbies that will help them develop additional skills. This can eventually lead to a full-fledged profession or business.”

Packages:
1.The introductory process is carried out with the Do-It-Yourself Kit. Using the D.I.Y. kit, the user can familiarize himself/herself with the product and start understanding the techniques involved.
2.Once a beginner starts understanding the use of the product(s) through The D.I.Y. kit, he/she can then choose to work on mastering the skills involved in the process by purchasing the 250gm pack. This is used for further practice to attain a medium level of expertise.
3.A professional has the option of purchasing and working with a 500gm pack.”