NEIGHBOR – Bay Hotel Brand Identity
Bay Hotel Singapore is a boutique hotel that emphasises simplicity, functionality and modern comforts. The hotel’s architecture is characterised by a raw, concrete framework that is juxtaposed distinctively against a verdant forest backdrop.The hotel’s framework inspires its range of communications, especially its bathroom amenities which mimic slabs of concrete that are imprinted with images of the boxes’ contents. This simple design element crosses language barriers, eliminating the need to name the contents within. Eco-friendly, cost-effective and charmingly witting, this range of amenities sets the hotel apart from others.
CREDIT
- Agency/Creative: NEIGHBOR
- Article Title: Branding for Bay Hotel Singapore
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Deliverables: Clothing/Uniforms, Digital Promotional, Digital Publication, Print Advertising, Print Promotion, Print Publication, Print Stationery, Signage Exterior, Signage Interior
- Industry: Hospitality
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
