Reset Co. – Molder & Skin
The identity was designed for a plastic surgery clinic specialized in cosmetics and body aesthetics. The concept nurtures from two main ideas: humanizing plastic surgery traits to create the “Molder and Skin” characters; and “the craftsman responsible for molding the skin” to denote it as a discipline pursued by a molder artisan, and the skin as the substance that makes up the art. The human side is reinforced through the monogram corporal silhouette and the institutional color.
CREDIT
- Agency/Creative: Reset Co.
- Article Title: Branding for a Plastic Surgery Clinic Based in Monterrey
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: North America
- Industry: Health Care
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
