Montenegro Creative Studio – “Equilibrium Branding
Equilibrium is a place where you can find your place, a mental-health clinic focused on giving everybody both mental and emotional well-being through Innovative services. We develop the brand identity based on the foundations of asymmetric balance: position, insulation and color/size. Why? because there is balance for everything and anyone, but each one could find it in different ways. The color palette was carefully chosen to move away from what is commonly used in conventional health services while communicating peace, security and comfort.
CREDIT
- Agency/Creative: Montenegro Creative Studio
- Article Title: Corporate Branding for Mental-health Clinic
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: South America
- Project Deliverables: Clothing/Uniforms, Digital Website
- Industry: Health Care
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
