Montenegro Creative Studio – Diálogo
The identity’s goal is to promote the concept of restorative justice in both people and communities who are already involved in these processes as well as the ones who aren’t yet. The project focuses in the efforts and achievements made in Bogotá, Colombia by the Secretary of Security, Coexistence and Justice of the city.The identity was created from geometric figures such as square, circle and triangle. A primary color was assigned to each one and a secondary to the intersection between them, so that different figures could be made from the basics, alluding to dialogue, integration, empathy and community which are the core concepts for the graphic system of the brand.
CREDIT
- Agency/Creative: Montenegro Creative Studio
- Article Title: Corporate Branding for Restorative Justice Project
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: South America
- Project Deliverables: Building Interior, Digital Application, Digital Publication, Print Advertising, Signage Interior, Transportation
- Industry: Education, Information, Public Utility
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
