Tabasco Lab – Valentina Bakery
Valentina Bakery is a premium cake shop and bakery in Medellín Colombia. 95% of its clients are women. We created with the support of an expert coffee grower, a unique coffee edition with an exquisite blend of flavors inspired by sweet, feminine taste and girlpower, a coffee with a sweet fragrance, notes of milk chocolate and red fruits.We decided to turn the visual market strategy in Colombia, by developing a package with no exotic animals or biodiverse resourses on it, we used pastel colors instead and we created a concept that conveys the ritual of tranquility and fullness that surrounds good homemade premium coffee. Sales increased and the bakery had a great visibility, since the packaging became an object of desire.
CREDIT
- Agency/Creative: Tabasco Lab
- Article Title: No worries Coffee Valentina Bakery
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Colombia
- Market Region: South America
- Format: Bag, Pouch
- Substrate: Metal
