“The strategy was to design a range that spoke straight to the hearts and minds of the target audience, to balance tradition and craftsmanship with the consumer behaviour and expectations of today within the category in terms of taste appeal – especially when competing with global market leading brands.”
“From the beginning it was clear that the typography was vital to communicate the craftsmanship and experience behind the product, and the typography was developed from hand sketches to careful digitalisation.”
CREDIT
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
