DAMN – IPA LOKA
We were comissioned to create the branding for IPA LOKA, an American IPA with Artemisia Absinthium, the essence of the Asbsinthe, the new release from the Brazilian Way Beer. Design requirements asked it to be fresh, strange, trippy and celebrating madness, as the naming and the concept “Made to few, made to the crazy ones” were already approved.
CREDIT
- Agency/Creative: DAMN
- Article Title: Brand Design for Ipa Loka, an Ipa With the Essence of Absinthe From the Brazilian Brewery Way Beer
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Format: Bottle, Can
- Substrate: Glass, Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
