Hunger – Stash
Fruit and nut snacks often live in a healthy, wholesome design space with plenty of earthiness but no real edge. By taking the impulse ‘grab and go’ occasions literally, Stash looks to add some attitude to these safe and serious shelves. By finding himself in different sticky situations Bazington, Stash’s law-breaking bear, brought to life our proposition: snacks so good, they’re criminal. Bright colours and bold text dominate the shelf, while playful secondary assets carry on the criminal theme.
CREDIT
- Agency/Creative: Hunger
- Article Title: Stash – Snacks So Good They’re Criminal
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Format: Pouch, Sleeve
- Substrate: Pulp Carton, Pulp Paper
- Keywords: WBDS Agency Design Awards 2019/20
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
