Don’t we all love chocolate? Be it milk, dark or white, it is something that brings us all together. And to share the love everyone around the world has for this heavenly food, Chronicles of Coco chose the team at 78 Design to create some out-of-the-box packaging for their unique flavours of chocolates. We respectfully borrowed personalities and doodled Van Gogh, Queen Elizabeth, Isaac Newton and Jawaharlal Nehru with fun copy and quirky design.

Designing packaging for chocolates is an art form in itself, and when you add a touch of whimsy and playfulness, it becomes an even more exciting endeavor. When Chronicles of Coco teamed up with 78 Design to create packaging for their unique flavors of chocolates, they knew they wanted something special, something that would stand out on the shelves and capture the hearts of chocolate lovers worldwide. And boy, did they deliver!
78 Design’s team of creatives put their heads together to come up with a design that would not only be visually striking but also convey the fun-loving spirit of the brand. They took inspiration from some of the most iconic personalities of history, including Van Gogh, Queen Elizabeth, Isaac Newton, and Jawaharlal Nehru, and added a playful spin to their images with quirky illustrations and fun copy.

The resulting packaging was a feast for the eyes, with each flavor of chocolate having its unique personality and style. The Van Gogh chocolate had his iconic starry night painting on the cover, while the Queen Elizabeth chocolate had her regal image with a cheeky quip about royalty and chocolate. Isaac Newton’s packaging had a bright green apple and a playful reference to his famous apple falling on his head, while Jawaharlal Nehru’s chocolate had a colorful design with a reference to his iconic jacket.