Canvas is a new-age and nouvelle café-style restaurant catered to the millennial populace. Canvas operates on the philosophy of art in food and around food – with picturesque plating, an unordinary menu, and bright tropical style walls.
The brief for Canvas’ brand identity design was to portray Canvas as a chic café.
Derived from the concept of fellowship & sharing – the love for art, food and all good things in life – the logo of Canvas featured minimalism and portrayed this concept through conjoined cutlery.
The design language was inspired by the interiors of the restaurant; bright, colourful and tropical elements, with haikus sprinkled across collateral.
CREDIT
- Agency/Creative: 78 Design
- Article Title: 78 Design – Canvas by Sketch
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: India
- Market Region: Asia
- Project Deliverables: Brand Creation, Brand Identity, Branding, Packaging Design, Tone of Voice
- Industry: Hospitality
- Keywords: Cafe, Packaging, Hospitality, Food
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
