We all know that a morning routine is essential for a good-feeling day. The first thing that people do in the morning sets the tone for the rest of their day.
When you first get up, open your windows and get some fresh air as well as brighten up your area with natural light.
So the day starts and the morning sunlight streames through the whole apartment and the sun beams poures through a window.
The familiar smell of freshly brewed coffee slowly fills out the space of the room — the elusive beauty of everyday life. A true coffee lover, the relationship they want and need is found every morning at the bottom of their favorite mug. Black, cream, sugar, foam, no foam, these preferences could easily divide nations, it seems, because people love their coffee a certain and often will not budge on changing it. There is no doubt that, we all have things and habits that we don’t want to change. Over time, they become even more valuable….
Overall, it is important to give yourself some time with your favorite cup of coffee in the morning and just enjoy everything what is around you and try to forget what unsolved problems you are going to have through the following day. This short, simple moments just for ourselves, that’s what is making us stronger and full field inside, we don’t need to forget about that.
We put these similar feelings into design of the ground coffee packaging,to remind us about the beauty of simple things. The packaging design includes three SKU according to the coffee roast level — from light to dark. The level of coffee roasting is literally reflected in the design of the packaging – the stronger the roast, the darker the color of the packaging.
- Agency/Creative: Omsky
- Article Title: 7 A.M. Coffee Packaging Design by Omsky
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Branding, Packaging Design
- Format: Box
- Substrate: Metal
- Industry: Food/Beverage
- Keywords: coffee packaging design
Art direction & design: Oksana Paley, Jane Berezhna
3d visualization: Andrew Kuzmin