5S Invest is a financial services company in Vietnam, combining financial investment knowledge and applying technology to help customers invest firmly and prosper. We specialize in consulting and providing financial solutions for individual and institutional customers.

With a team of experienced experts and leading personnel, applying powerful and advanced information technology platforms along with a clear and transparent business strategy oriented towards personal development, focusing on the market. In a niche market with small and medium-sized business customers, 5S Invest has recorded achievements and continuously strives to create the best quality products to serve customers.

With the vision of “Sustainable investment to achieve financial freedom” and the long-term development of the company in the future, 5S Invest cooperated with me to build an image identity for the company. With the goal of creating a brand with a modern and smart image, reflecting 5S Invest’s aspirations and commitment to the quality of their services.

Concept

5S Invest’s logo is a combination of the 5-S (Strong, Star, Style, Stock, Smart) minimally stylized to form a unified block with the shape of an ancient coin that nurtures the spirit of solidarity and dedication to a common cause. With the highlight being an arrow made up of part of the number 5, the stock market’s iconic arrow symbolizes growth and positive market trends. The arrow not only creates a highlight for the logo but also represents the brand’s aspiration for a favorable future development.

The typeface chosen was Aeonik Pro, which combines letter combinations to convey information and meaning while expressing the values and tone of the brand – transparent, safe, simple and smart. The use of color also contributes to differentiating 5S Invest from competitors in the market. I used 2 Blue Diamond colors inspired by the rare blue color of this type of diamond as the identification color. The brand itself represents the financial sector and the sustainable value of the brand.