When 4 partners and friends from different countries reunion their business ideas, a new brand is born!
While working for sea food market for more than 20 years, each of the partners have a huge experience of sales, but canned sardines were a new challenge for them.
While making the business plan they faced with some kind of difficulties with papers so partners decided to rebrand a working company which was founded in 1998 by Elias Jérémie. When the agreement was signed the sales department of TV LAB agency received the request for rebranding and packaging design. Shortly the brand name and packaging designs were ready.
The name “4Seas!” reflects 4 partners from different parts of the world. We add exclamation mark at the end to indicate strong feelings or to show emphasis.
The solution for packaging designs for tin cans of sardines were examined strongly.
While exploring the retro labels, packagings and stamps of the market we decided to create a stamp form design to underline the historical and iconic way of identity. The illustrations of a sardine fish was done in a simple way to express the direct form of the fish which is widely recognizable. By adding additional info and company name on the “stamp” we created a special and smart sign mark for different kinds of products by 4SEAS! The second element of the design is a fishnet pattern which is drawn by hand and is a strong brand identity element for canned productions of the company. Hand drawn wave symbols, graphics and color solution make the design of backgrounds full-fledged.
- Agency/Creative: TV LAB AGENCY
- Article Title: 4Seas! North Atlantic Sardines Packaging Design Created by TV Lab Agency
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Can
- Substrate: Metal
- Industry: Food/Beverage
- Keywords: #4SEAS #packagingdesign #branding
Creative director: Artur Zakaryan