A young trader decides to return to the olive groves of her grandparents, on the Ionian coast of Calabria, to bring to new life a legacy of knowledge and values. This is how the brand Tabatà was born, an innovative company oriented towards a totally organic and sustainable management. The bet to win is to create an excellent EVO oil that expresses the scents and aromas of a rough and wild land, but always welcoming and generous.

Our mission is to create from scratch the image of the brand Tabatà. We choose a modern language, strongly symbolic, through which we build a real iconographic story of the territory of Calabria, its beauty and its history.

To create the label Tabatà we imagined the territory through the eyes of our customer, back in Calabria to revive a family tradition. For her, the land of the ancestors is a mythical place: an authentic and evocative landscape, wrapped in green, blue and gold, the colors of the Mediterranean.

From this was born our choice to tell Tabatà through a universal and modern symbolic language, a composition of small paintings that speak of history, nature, art and beauty. A powerful and evocative story, new and ancient at the same time, capable of arousing emotions in anyone who observes and listens to it.

The personality through out the creative design is also made of details, such as a collar. In the packaging of extra virgin olive oil intended for a gourmet audience is a nice way to characterize the bottle, enhancing the naming and brand image that you want to tell. Indeed, the Tabatà olive oil label after adding the collar, it made us another effect immediately.