“Magnificent chefs are like artists. They need great skill, eye for detail, mastering the art of combining herbs and spices, patience and precision.
We wanted to reinvent what makes a dish taste best: the salt. We didn’t want to settle for the common sea salt; we wanted to bring to the table new gourmet tastes which can transform an ordinary dish into art, and every cook into an artist.
We wanted a simple packaging with modern fonts. We also wanted to associate various salts with different emotions. Bath in it, cook with it, taste it and ultimately: love it.”