For the Year of the Rabbit in Chinese New Year 2023, Compair Design Studio has collaborated with Maison Ferrand to launch the iconic 10 generation Ferrand Cognac in a special limited edition version. This bottle is now available in a stunning red and gold version that captures the essence of the festivities. Compair Design Studio worked on the creation of a range of marketing assets to support the launch of this limited edition campaign: including a 3D brand animation video, creative direction for the photoshoot, production of a Making Of video, Key Visual, and 3D product visualization.

By exploring the design and animation of the product through a 3D modeled packaging universe, the Compair team has unlocked a new era in Brand Motion for the world of spirits. The immersive experience provided by the 3D modeling of the packaging universe creates a unique and memorable way to communicate the essence of the 10 generations Ferrand bottle.

The red and gold packaging features intricate golden roots that symbolize the profiles of all generations of Elie Ferrands, with a golden rabbit outline woven into the roots to celebrate the Year of the Rabbit. The design team paid meticulous attention to detail, even concealing a hidden rabbit in the dressing by the game of roots. Will you be able to find the “hidden rabbit”?

The limited edition cognac is the perfect way to honor the traditions of Chinese New Year and celebrate the Year of the Rabbit.

The Key Visual and 3D product visualization developed by Compair Design Studio team further reinforce the brand’s identity and help consumers better understand the unique features of this limited edition. Overall, Compair Design Studio has successfully utilized 3D motion and brand animation to elevate the launch of this limited edition and provide a memorable experience for consumers.