“Shahnazaryan” – premium cognac 25 years of ageing. Complex project to create a premium producе .It was created the original concept of product design that solves several problems at once: the creation of a unique type of a brand and its recognizable visual identity, as well as to protect the product from possible imitations. The product was created under the most demanding taste, under the most demanding customers.It is a new jewel among this class of cognac. In search of a modern design for this project, the agency DSG has developed a unique external shape of the bottle in a classic style, which is the result of a combination of fashion and new trends. The design contains national traits, accentuating the product’s origin.