365 is a yearly, limited edition route by EfficaceMente to help users achieve their goals. We created the Limited Edition Kit for 2022, which is a box containing 4 different types of diaries, a poster, a postcard and instructions for use.
The challenge was to maintain continuity with the 2021 edition by revamping the box set and thus the experience of using the entire kit. The four diaries were made in a vertical format with the binding exposed. On the cover, made on Fedrigoni Sirio Color E20 Denim Perla, we applied an engraved embossing in which we wanted to emphasize the passage of time between the 4 different quarters. On each cover there are engraved the lines of the passage of time, clockwise, as well as the indication of the number of the diary in a fusion of letters and numbers.
In the kit, there is also a small box to unwrap in Sirio Color Arancio in which there are instructions on how to use the kit, the poster to be used throughout the year and the mantra cards to be used as placeholders for each quarter, as well as the limited-edition welcome card personalized with an orange hot print.
We placed a gift inside the package to unwrap. The booklet containing the explanation of the method and the activities to be done was wrapped in a poster to be used later as a basic tool of the method.
Each fold brings you closer and closer to your gift. Finally, the 4 diaries, one for each quarter of the year.
The papers used in this project: Sirio color Orange 290, Arena smooth Natural Smooth 120, Sirio color Denim Pearl 290, Imitlin e/r65 Flanders Snow 125, Inspira Yoga Orange 360.
- Agency/Creative: onlab.io
- Article Title: 365 – Un Anno Epico (2022) by onlab.io
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Caserta
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Editorial Design, Packaging Design
- Format: Box
- Substrate: Pulp Carton, Pulp Paper
- Industry: Education
- Keywords: Efficacemente, Agenda, Diary
Creative Director: Maurizio Cascio
Art director: Raffaele Sabella
Visual Designer: Marco Calignano
Visual Designer: Angela Arillo
Visual Designer: Mario Biancolella