The Almeida Garrett Reserva and Grande Reserva are the two premium wines in the Almeida Garrett Wines range. After an extensive research into the author’s oldest works in the library that bears his name, we defined two distinct yet intersecting paths in the development of these two labels. For the Grande Reserva, we recreated an old cover from one of his works, represented in debossing and foil, on heavyweight paper with a rich, tactile texture, where we used the key details of the wine to replace the elements of the original cover. For the Reserva, and given that we discovered valuable lost handwritten excerpts within his work, we decided to design a double-layer label that creates transparency between the selected papers, once again blending the classic with a minimalist yet bold approach.
CREDIT
- Agency/Creative: 327 Creative Studio
- Article Title: 327 Creative Studio Elevates Almeida Garrett Wines with a Timeless Premium Identity
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Porto
- Market Region: Global
- Project Deliverables: Art Direction, Label Design, Packaging Design, Photography
- Format: Bottle
- Industry: Food/Beverage
- Keywords: wine, wine label, wine design, label design, details, packaging
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Credits:
Art Direction: Mafalda Portal
Design: Mafalda Portal + Rita Bastos
