This book was conceived as an intimate, tactile introduction to Herdade da Malhadinha Nova, designed to evoke an experience rather than simply present a destination.
The editorial concept reflects the individuality of the five accommodation units through a cohesive narrative where privacy, exclusivity and luxury are naturally embedded in a rural context. The book prioritizes atmosphere, rhythm and detail, mirroring the slow, contemplative pace of Alentejo. Textures, light and materiality become central storytelling elements, expressing a form of luxury rooted in simplicity and connection to place.
Material choices play a fundamental role in the project. The cover, produced on a rough terracotta-toned paper from Gmund, along with fore edges painted in the same tone, directly reference the land and architecture of the region. The book is housed in a custom box made from paper embedded with terracotta-colored particles, extending the sensory narrative beyond the pages.
Guided by sustainable practices, all materials were selected for responsible sourcing, durability and minimal environmental impact. More than a presentation piece, the book acts as a bridge between landscape, architecture and hospitality, inviting the reader to slow down and connect with a quietly understated form of luxury.
CREDIT
- Agency/Creative: 327 Creative Studio
- Article Title: 327 Creative Studio Designs a Tactile Editorial Book for Herdade da Malhadinha Nova
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Porto
- Market Region: Global
- Project Deliverables: Art Direction, Editorial Design, Packaging Design
- Industry: Hospitality
- Keywords: book, table book, editorial, Malhadinha, 327 creative studio, box
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Credits:
Art Director: Mafalda Portal
Designer: Mafalda Portal
Photography: Nuno Moreira
