The Amabilia Skin project stems from a collaboration between 268 Estúdio and the Amabilia Beauty Group, culminating in the creation of a skincare line that embodies the essence of the brand. Through a strategic and meticulous approach, we developed a visual identity that communicates the values and personality of Amabilia Skin.

Our starting point was a deep analysis of the parent brand, Amabilia Beauty, and its well-established visual identity. By working with the core color palette — black, white, and sand, with a focus on white — we crafted an elegant and modern aesthetic that reflects Amabilia Skin’s sophistication.

The primary focus of the project was the design of the product labels and packaging. Every detail was carefully considered, adopting a clean and contemporary visual language with clear, readable typography and subtle graphic elements that add sophistication to the overall presentation.

The choice of high-quality materials and premium finishes, such as gold hot stamping, was crucial in conveying the exclusivity and care that define Amabilia Skin. Each package was designed to be not only functional but also visually appealing, offering the consumer a unique sensory experience.

The result is a skincare line that combines effectiveness and quality while reflecting the values and essence of the Amabilia Skin brand. We are delighted to share this project, a testament to the transformative power of design when aligned with the vision and purpose of an inspiring brand.