Singapore’s branch of global branding agency 1HQ worked with the brand team at Wall’s to support the launch of a new premium Carte D’Or ice-cream range for the SEA market.
As one of Unilever’s biggest in-home premium ice-cream brands, Carte D’Or originated in France in 1978 and caters to the heart of what consumers want – an elevated ice-cream experience that can be enjoyed at home.
1HQ elevated the dessert experience, highlighting the indulgent moment in every spoonful of Carte D’Or by concentrating on the four new flavours that were inspired by the brands French heritage and Pâtissier, Patrick Morlet.
To help land the global Carte D’Or proposition in Thailand, 1HQ developed pack designs for four flavours, key visuals and digital assets to appeal to urbanised consumers aged 25 – 35, enticing them to upgrade to Carte D’Or’s new ice-cream offering.
“Working with 1HQ has been a wonderful and collaborative journey – their commitment to deeply understanding the market and consumer, coupled with their drive to elevate their creatives to stand out and be unmissable on shelf and online has resulted in a beautiful and impactful mix we have landed in the market,” says Andrea Huang, Global Asia Marketing Manager for Magnum, premium and snacking ice cream at Unilever.
Partnering with Watermark Creative and Illustrator Jo Tronc, 1HQ focused on bringing to life patisserie elements, with beautifully executed, colourful flavour illustrations demonstrating the variety of ingredients sourced from around the world.
- Agency/Creative: 1HQ Global Singapore
- Article Title: 1HQ Singapore Designs New Premium Carte D’or Ice-Cream Range for SEA Market
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Singapore
- Agency/Creative City: Singapore
- Market Region: Asia
- Project Deliverables: 2D Design, Art Direction, Branding, Creative Direction, Design, Digital Art, Graphic Design, Illustration, Packaging Design, Poster Design, Visualisation
- Format: Pot
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: CarteDor, ice-cream, French, packaging, illustration, Walls
Illustration: Jo Tronc