Longo Designs – 14 Cannons Beer
This is the first of a series of five new cans coming out this year. Last year, we sat down and came up with this idea for highly illustrative cans worthy of collecting. Each piece tells a little about the story behind the name. First up, Reaching Sail Red IPA. We created a super epic illustration of vivid red seas, with multiple pirate ships weathering the storm.We wanted the illustrations to do must of the communication. The intent was to create something so special, fans of the brewery would want to collect the entire series and share on social media platforms, throughout the upcoming year.
CREDIT
- Agency/Creative: Longo Designs
- Article Title: 14 Cannons Reaching Sail Beer Packaging
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States America
- Market Region: North America
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
