10/10 Art Show an Exclusive Collection of Cans by Nude Brand Creation

10/10 Art Show an Exclusive Collection of Cans by Nude Brand Creation

For over 10 years Nude Brand Creation have been commissioning an annual Limited Edition by a contemporary artist with the simple brief of ‘Nude’. We would then share this exclusive piece with friends and clients as a way of spreading our love of art and design.
As the Art Series grew, the editions became highly anticipated and collectable and to celebrate the 10th piece, we held an exhibition at StolenSpace Gallery. The exhibition featured works by the 10 prominent artists including Ben Eine, Ian Berry, Remi Rough, Noma Bar, David Shillinglaw, Dessy, Si Scott, Penny, Rob Draper and Géraldine Georges.
To mark the event we commissioned a specially brewed IPA beer with hibiscus. The hibiscus gave the beer a distinctive taste but also an unexpected pink colour, reflecting the hot pink that appears in many of the art pieces.
This beer was then canned and we created a unique range of 10 labels with the artist work. Each piece of art was accompanied by our 10/10 branding, designed for the art show that was also used to brand collateral and merchandise. Each label was printed on a gritty textured paper to reflect the urban environment of the gallery in Brick Lane, and together the 10 cans created an eclectic collection that celebrated our journey over the last 10 years.
This was the only time many of the artists work had been applied to packaging and it created an exclusive collection of cans that could only be obtained at the art show either individually or as a set. Many who attended the show either at the Private View or over the weekend purchased a collection of 10 and all profits were donated to Shelter, a registered charity that campaigns to end homelessness and bad housing in England and Scotland.

CREDIT

  • Agency/Creative: Nude Brand Creation
  • Project Type: Packaging
  • Organisation / Project Status: Published Work , Packaging, Packaging Design Creation
  • Article Title: 10/10 Art Show an Exclusive Collection of Cans by Nude Brand Creation
  • Format: Can

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