Fun Agency – Drynks Unlimited
“Fun Agency recently completed this exciting project to launch a new range of 0% alcohol free drinks. We created the brand name DRYNKS which is a play on the phrase ‘DRY DRINKS’ and we also created the look and feel for the first two launch products – a delicious Soft Cider and Soft Beer. The labels were designed to appeal to the millennial market, so they needed to look refreshing whilst staying away from traditional alcohol cues. Simple typographic design helps create an eye catching, contemporary label. A supporting advertising campaign will also launch – based on the campaign line ‘Rethinking Drinking’, featuring headlines such as ‘All the Cideriness, None of the Booziness’. The product launched this month and more product launches are planned.”
CREDIT
- Agency/Creative: Fun Agency
- Article Title: 0% Cider and Beer Brand Creation and Packaging Design
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Format: Bottle
- Substrate: Glass
