Bubblecare is a brand of natural children’s cosmetics based on extracts of wild berries. The target audience of the brand is young parents with children 0-5 years old and with an average income, for whom the safety and benefits of products for their children are important. The brand uses natural ingredients, trying to maximize the benefits of berries.
The concept of the brand is not only the production of high—quality products for children, but also the preservation of parents’ peace of mind and their confidence in the safety and comfort of their child. It is important for the brand to ensure a good attitude of its customers and maintain their trust.
The brand’s corporate identity is based on the metaphor of colored prints of soap bubbles, from which the berries used in the formulations of the products are drawn. These berries can be used both singly on product packages and in a pattern on additional products. The style is complemented by a color fill, which also indicates the berries in the composition of the product. The brand’s logo is typographic, the font is built from circles. It can be used as a whole or divided into two lines. In addition to children’s cosmetics, the brand produces merch, which includes goods for children and for their parents, for example, bedding sets, shoppers, branded packages and much more.
Special thanks should be expressed to the Russian Higher School of Economics (HSE School of Art and Design) and personally to the curator of the project Tatiana Dunaeva.