λευκός ‘White/Light” is an imaginary/initiative branding project about Greek Yogurt, Inspired by the colours, light and life of Greece, which included naming, logo, packaging design.The logo is written in the Greek Language, The brand name reflects the authenticity of its flavor, A real Greek yogurt which is white/light because its 100% natural milk.
Greek yogurt is made by straining out the extra whey in regular yogurt. It makes a yogurt that’s thicker, creamier and tangier than regular yogurt. Greek yogurt is a protein-rich dairy product and It’s an excellent source of a number of nutrients, High in many nutrients and a good source of protein, fat, and carbs, depending on the brand you choose. λευκός is 10 Grams Protein and 2% Fats .
CREDIT
- Agency/Creative: Nouran Elsaigh
- Article Title: λευκός Greek Yogurt Packaging by Nouran Elsaigh
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Middle East
- Project Deliverables: Brand Design, Brand Naming, Branding, Graphic Design, Packaging Design
- Format: Cup
- Substrate: Plastic
- Industry: Food/Beverage
- Keywords: Packaging Design - Graphic Design - Greek Yogurt - Greece - Logo Design - Branding - Light - White
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Credits:
Brand Designer: Nouran Elsaigh
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
