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YG Design – Senzatempo

YG Design – Senzatempo

” 3 sparkling wines fermented through traditional methods were launched for millennials. The distinctive component of this project is that it encompassed 3 different brands: a Lambrusco with the brand Riunite, a Prosecco Maschio, and a Pignoletto with the brand Righi. We had to define their visual identity and find a common name for consumers to perceive them as part of the same family, while preserving the distinct character of the 3 brands with which the wines will sell in the market. The resulting presentation has a craft look that recaptures the past and brings it to the present. The common element is the use of traditional fermentation methods: “bottle fermented.” We emphasized the recovery of ancient methods “made as it used to be made.” The name in common chosen for the line is “Senzatempo” (Italian for timeless).”

CREDIT

  • Agency/Creative: YG Design
  • Article Title: YG Design – Senzatempo
  • Project Type: Packaging
  • Format: Bottle
  • Substrate: Glass, Pulp Paper

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