“These are the first RTD (ready-to-drink) products launched in Asia by Marley C&V International. The initial range includes Jamaica Blue Mountain premium blend Americano, Latte, and a special edition single origin Americano.
The design is contained and essential in its element distribution, but the font and bean motif suggests a hint of exuberance.”
“Most of the consumers in the RTD coffee market in Asia are young female, and the design is gently geared towards this demographic.”
“Marley Coffee is a brand established by Rohan Marley which provides Jamaican coffee with a social conscience, responsibly farmed and respectful with its community. Marley C&V Int. brings this high quality product and social ethos to Asia.
We have been collaborating with Marley C&V Int. from their inception, and our work ranges from the branding and packaging which was translated to the Asian market, to the coffee shop franchise concept design.”