Woodside Inn is a chain of classic gastropubs in Mumbai, India. Restaurant packaging is essentially about carrying food back with you, or used for delivery of food. Woodside Inn required branding that would reflect the classic look and feel of their much frequented and loved gastropubs at three locations in Mumbai, India. These pieces of branding used for the packaging needed to work regardless of the geography of the three gastropubs, and had to appeal to the diverse set of patrons that resided in these three very distinct locations in Mumbai.
As challenging as this task was, we were determined to craft branding elements that would not only appeal to the varied audiences we were addressing, but we also hoped to create packaging that would visually be unique to any industry.
We felt it would be visually very interesting to marry the two in a way only a classic gastropub like Woodside Inn could.
We did this by seamlessly melding imagery of food elements, along with sketches of classic delivery services / transportation.
We then set about the task by crafting a set of fanciful hand sketched vignettes for each packaging element, and produced them by applying the Woodside Inn ‘green’ on kraft card for instant brand recognition and a distinct look. One which enhances the classic feel of the establishments while retaining an overall contemporary aesthetic.
The overall design and branding for the Woodside Inn packaging was very well received by the good people at Neighbourhood Hospitality (the client) and is now loved by a wide portion of their patrons who frequently mention it in their conversations.
- Agency/Creative: The Dallas Company
- Article Title: Woodside Inn Packaging Design by The Dallas Company
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: Mumbai
- Market Region: Asia
- Project Deliverables: Packaging Design
- Format: Box
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: Packaging, Food, Card, Design, Illustration, Delivery, Classic, VIntage, Restaurant
Designer: Dallas Fernandes