Centurion Family Vineyards came to CF Napa wanting a package design for their wine brand that captured their love of their ranch located on Sonoma Mountain and the owner’s cowboy-at-heart personality. They developed their brand name, Gathesa, by combining portions of their three sons’ names: Gabriel, Theodore, and Samuel. Our solution leveraged this personal connection to family by creating a custom monogram from their sons’ initials surrounded by an elaborate Western-inspired, retro-modern label design. The label is embossed much like a decorative horse saddle and the label even leverages a laser die-cut through the label much like an ear notch utilized on cattle ranches.
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: Wine for a Retro-Modern Cowboy
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Packaging Design
- Industry: Food/Beverage
- Keywords: CF Napa Brand Design, Gathesa, Centurion Family Vineyards, Wine, Packaging, Packaging Design, Graphic Design, Branding, Napa, USA
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
