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Wesal Samy Creates Branding for LICO Truck and Packaging

Wesal Samy Creates Branding for LICO Truck and Packaging

Ethiopia is considered to be the birthplace of the coffee plant and of coffee culture. It is thought that coffee was discovered in Ethiopia as long ago as the ninth century. Today, over 12 million people in Ethiopia are involved in the cultivation and picking of coffee, and coffee remains a central part of Ethiopian culture.

LICO is a coffee brand transporting by a truck, you can find it through your way. Concept and designs are back to African nations style, as Ethiopia was the first to create coffee.

About: LICO is a Coffee Truck, transport from a city to another. The name ( LI.CO ), Li as an abbreviation for the word Lily which means sharing, and Co as an abbreviation for the word Coffee.

Inspiration: Coffee is the heaven of the world, but there must be a beginning for this black gold, which is Ethiopia, and African nations which inspired us for this trend of art, culture and the details of their excellent lives in order to tell the story of the direction we took.

Why Does Coffee Make Us Feel So Happy? All of us have a variety of reasons to wake up happy every morning. And for coffee lovers, there is only one reason – a cup of strong aromatic coffee! Yes. The very thought of coffee can instantly work magic on many of us. Its earthy aroma and strong flavour really works wonders in uplifting

So that’s what I took care of when I am working on the brand, you have to see colors and patterns that make you happy, and not making a coffee brand in a traditional way with dark colors and minimal designs.

CREDIT

  • Agency/Creative: Wesal Samy
  • Article Title: Wesal Samy Creates Branding for LICO Truck and Packaging
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: Title & Media design
  • Market Region: Africa
  • Project Deliverables: 2D Design
  • Industry: Food/Beverage
  • Keywords: Coffee, branding, identity, logo, packaging, African, illustration, colors, inspiration, patterns, style, drinks, cafe

  • Credits:
    Senior Graphic Designer: Wesal Samy

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