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Watermark Brings the Outdoors Into the Hark Brand

Watermark Brings the Outdoors Into the Hark Brand

As many vineyards do, Hark started as a dream for the owners. Wanting to build a place that was approachable and welcoming, inviting you sit a while with some great wine by their outdoor fire places, and within the architecture designed to highlight the mountain vistas, vineyards and bring the outdoors in. Watermark designed a brand celebrating these goals, choosing contemporary typography that would stand out in a more traditional regional market, while also feeling friendly. The Hark label design challenged the accepted and in breaking the rules, shines in it’s simplicity, warmth and edge. Custom capsules keep a wide range of wines cohesive through a neutral palette and a pop of burnt orange, continuing to evoke the physical location through the branding & package design.

CREDIT

  • Agency/Creative: Watermark Design
  • Article Title: Watermark Brings the Outdoors Into the Hark Brand
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United States
  • Market Region: North America
  • Project Deliverables: Brand Architecture, Brand Identity, Brand Strategy, Branding, Graphic Design, Packaging Design
  • Format: Bottle
  • Substrate: Glass

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