We are excited to present the visual identity for Warsaw Ghetto Museum that has been created by DADADA Studio based in Vilnius, Lithuania.
The visual identity was chosen as the winner of the competition by the international jury.
The insights and thinking presented in the identity steps far away from graphic design framework. Memotype, not logotype. Memography, not typography. Memoryment, not monument.
Dadada studio focused on the concept and function of memory in the 21st century.
The visual form not only reflects the connection of Polish and Jewish heritage in the custom typeface, but also endlessly pronounces names of people who lived in the Ghetto or are important to the memory of the Ghetto. Designers also integrated the use of the iconic building of former Bersohn and Bauman Children’s Hospital, where Warsaw Ghetto Museum is planned to be opened for public in 2023.
According to Dadada Studio, ‘No one can be forgotten’ was the idea behind colours, forms and letters.
That’s the axis that travels through all materials as an invisible line connecting individual memories of the past and collective memory of the present.
- Agency/Creative: DADADA Studio
- Article Title: Warsaw Ghetto Museum Brand Identity
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Lithuania
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Strategy, Graphic Design, Identity System, Tone of Voice
- Industry: Public Utility
- Keywords: Museum, Museum Identity, Brand Identity